There is no one-size-fits-all approach here. Depending on the audience we’re talking to, we have a mix of approaches.
proposition focused
Our proposition has been purposefully written to be outward facing, not hidden away. It is our story, our message to the community. For that reason we can lift copy directly from it, to use in all our communications. you can read the proposition by clicking here
influencer
We want to encourage and motivate our audience. We can do this by showing them previous projects that showcase people taking the leap on community-led culture in their area.
call to action
Our most direct tone of voice. Here we are simply calling-out the community to take courage and take the leap on making more community-led culture in their area. It should have an overall active tone to it.
